Friday, November 4, 2022

Why DAAC Needs to Upgrade to a Mobile-friendly Web Site?


Today, a mobile-friendly website is essential simply because that is the future of the web design. Desktops are becoming less used with increased usage of smartphones. Our website must meet these demands to be accessed at any point, from any device.

What we aim to be accomplished with a web site upgrade:

·       Create a mobile-first responsive web site experience.

·       Enhance the site design to more accurately reflect a modern, interactive user experience.

·       Provide an updated content approach to keep the DAAC online presence fresh.

·       Allow for easy integration and sharing with social media.

·       Integrate a more robust, mobile-oriented calendar system for events and programs.

·       Increase traffic to the site through the improvement of search engine optimization.

·       Improve site search to allow pages and events to be found easily throughout the site

All this will make your journey through our web site seamless and provide a sense of authenticity and trust to that journey. You, the visitor, must know that you can access DAAC information at any time, and also be assured that the DAAC site is reliable, credible, and trustworthy.

The biggest reason for having a mobile-friendly website lies in its potential to increase overall successful visits and conversions. Google's algorithm prioritizes mobile-friendly websites, and in order to keep our SEO ranking high, a mobile-friendly website is crucial.

 

Thursday, November 3, 2022

The Loft - Decatur's Newest DIY Music Venue


On the third floor of the Decatur Area Arts Council, there’s an all-purpose space that is used for various events such as ballroom dance classes, graduation parties, Municipal Band rehearsals, and a lot more. But every so often, this space transforms into a live music venue we like to call THE LOFT. The Loft is a DIY music venue focusing on highlighting original musical artists from the Decatur area and beyond. The origins and goals of The Loft aren’t unlike many other artistic driven endeavors, but the format of The Loft’s events may come off as a bit unorthodox.

The seed idea for The Loft came after traveling around the Midwest, seeing various shows in some rather interesting places. Of course, when you travel to places and experience new things, there’s always the thought of, “Man, I wish we had this in Decatur!” That thought lingered on a bit longer than usual. There were some conversations amongst like-minded individuals in town about the prospects of starting a new venue and what that would entail. I even took my dog for a walk downtown to look at various properties just to daydream what they would look like as a space for live music. Not long after, I had that rare lightbulb moment. What about the Decatur Area Arts Council? I already operate a recording and teaching studio inside the Madden Arts Center called Zo Audio. I walk off the elevator onto the third floor nearly every day and somehow never thought to ask about the possibilities of holding shows there. After conversations with Jerry Johnson, Executive Director of the Arts Council, we got the ball rolling on our first event.

The format for The Loft might come off as a little different from a typical show you might see in establishments in the area. Our shows usually feature three acts with full PA and lights. That’s not all that different. What is different is we operate entirely off donations. Each show has a suggested donation of $10. If times are a bit hard and that’s a steep cover, give what you can. We still want you here, regardless. If you want to throw in a bit more to help support The Loft and the bands playing that evening, you’re a treasure and we love you. Another difference you may notice is we operate on BYOB rules. You can bring your own beverages! We do have a BYOB bartender on hand to keep an eye out on what you bring. We’ll tag it and set it back so you don’t have to carry around your drinks all evening. We also keep some ice, soda, and water on hand just in case. While you’re gearing up for a full night of music by the area’s finest musicians, you can also walk through the room and notice we often have physical art on display and for sale by local artists. You can pick up prints, jewelry, sculptures, paintings, and various other things depending on the night. We’ve even been known to have live painters and on-site screen printing while the bands are plowing through their sets.

The overall goal is simple. We just want more cool stuff in Decatur. As a musician and appreciator of the arts, I really wanted someone to start up something that features our deep well of talent here in Decatur and the rest of Central Illinois. With the help of friends and the support of the community, The Loft will thrive. It is a true DIY, grassroots movement. While The Loft is doing its thing, I hope it inspires others to get involved with things they want in the community or things that are already happening in the community.

The Loft is currently looking forward to booking 2023’s season. We hope to see you up here for a show soon! Come experience something just a little bit different and support the arts!

Follow The Loft on Facebook.

Braun Sheets - Director of The Loft, Events & Marketing Coordinator for Decatur Area Arts Council